DESIGN PRIZE FOR COMBINE

Bold new look praised

Thursday, 23 May 2024

The bold new look of the next-generation Case IH Axial-Flow combine has won an internationally-acclaimed prize, taking a Red Dot Design Award for product design.

Judged annually, the Red Dot Design Award is one of the world’s largest design competitions, and its label has become established internationally as a sought-after mark of quality for good design.

Major advances in the new AF include a 775hp engine, an active dynamic cleaning system, 20,000-litre grain tank, 210 litres/second unloading rate and headers of up to 15m (50ft). 

The new technology is packaged within a fresh new style that introduced a new look to the range, designed to show that this is a different class of combine. The design team from Case IH and its parent CNH will receive the Red Dot Design award for the AF at a special ‘Red Dot: Best of the Best’ ceremony, to be held at the Aalto Theater in Essen, Germany, on June 24.

“The receipt of a Red Dot Design Award is a great honour for the design team behind the new Axial Flow,” says David Wilkie, industrial design director at Case IH parent CNH.

“We wanted to create a look that showed this combine is much more than a refresh of existing ideas in terms of internal engineering, and is something really very different. I’m really pleased the Red Dot jury recognised our efforts to create a style that matches the Axial-Flow AF’s considerable substance.”