FIND OUT WHAT VISITORS THOUGHT OF SALTEX '21

Survey results released

Thursday, 20 January 2022

The results of the post-show SALTEX 2021 visitor survey have been released by organisers the GMA.

According to the survey, 83% of attendees rated SALTEX 2021 overall as excellent, very good or good, 67% attended specifically to purchase new products or services, and 84% either had full purchasing responsibility or contributed to the process.

Furthermore, a third of visitors held a management position and 34% had the ability to sign-off on amounts of up to £50,000.

When it came to the type of grounds that the visitors were responsible for maintaining, the top three categories were sports turf (31%); arboriculture, horticulture and forestry (29%) and lawn care (26%), with broader visitor profiles covering areas such as landscaping, parks and playgrounds. 

Regarding visitor interests, 72% rated the variety of products and services on show as excellent and knew exactly what they were looking for. 70% attended to see machinery, power and hand tools, and nearly half of the visitors were interested in seed, turf and aggregates. More than 33% visited exhibitors representing both landscaping materials and arboriculture, horticulture and forestry. Other areas of interest included sports surfaces and facilities (32%); commercial vehicles, tyres and trailers (29%); education, training and development (20%); synthetic turf (18%); security, health and safety, personal protection (17%) and play equipment (12%).

72% of survey respondents confirmed that they will be returning to SALTEX 2022, which takes place at the NEC, Birmingham on 2 and 3 November.