REESINK REBRAND DIVISION

New name established

Thursday, 16 June 2022

Reesink UK has rebranded its irrigation division to "reflect increasing market diversity and provide water solutions for all locations."

Reesink Hydro-Scapes encapsulates the Toro irrigation systems, controllers, sprinklers and soil sensors. But, says the company, better represents the growing Otterbine pond and lake aerator business; SRC wall-mounted controllers; Biral lightning detectors and quick-replace Franklin pump systems too. 

The move represents the company’s support to its existing brands and growth strategy for the future says Robert Jackson who heads up the division: “In recent years the range and breadth of water solutions we offer our customers has expanded exponentially and there’s a focus to grow that even further. 

“We’ve built our team to six to encompass sales and marketing, support and backup, technical training and customer relations - all with a specialism in supplying and installing effective and efficient water-based solutions.”

Reesink Hydro-Scapes joins the Reesink UK portfolio which includes Reesink Turfcare, Reesink Agriculture and Reesink e-Vehicles.

Robert continues, “Water is a fundamental part of the matrix in the business we’re all in - caring for the landscape - and as a commodity, its value and importance cannot be overlooked. We’re well aware of the future challenges in managing this precious resource in a sustainable way and providing options for our customers. That has been as much of a driver in launching this new division as anything else.”